Pakistan pulls ‘immoral’ condom commercial

"Josh" translates as "excitement" in Urdu.

DKTHQ via YouTube

“Josh” translates as “excitement” in Urdu.

Pakistan has pulled a condom commercial off the air following more than 1,000 complaints that its broadcast was immoral during the fasting month of Ramadan.

The commercial features a couple wondering how their neighbor managed to land a glamorous wife, only to have the beaming husband reveal his secret – a packet of “Josh” condoms. “Josh” translates as “excitement” in Urdu.

A couple in the commercial snoops on a neighbor and wonders how he landed such a glamorous wife.

DKTHQ via YouTube

A couple in the commercial snoops on a neighbor and wonders how he landed such a glamorous wife.

“People who complained didn’t want such an immoral advertisement on television during the holy month … They wanted us to take action,” said Fakharuddin Mughar, a spokesman for the Pakistan Electronic Media Regulatory Authority.

The advertisement had been voluntarily pulled by the Pakistan Broadcasting Association, he added.

The Pakistan Broadcasting Association took the commercial off the air after it received more than 1,000 complaints about the ad's

DKTHQ via YouTube

The Pakistan Broadcasting Association took the commercial off the air after it received more than 1,000 complaints about the ad’s “immoral” nature.

Pakistan is an overwhelmingly Muslim country, where many people scrupulously observe the holy month of fasting and prayer.

It has a long history of banning items considered offensive. The YouTube video-sharing website has been banned for nearly a year after complaints that it carried material offensive to Muslims.

In another example, women in northwest Pakistan were banned last week from shopping unaccompanied during Ramadan, lest their presence distract men.

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Health – NY Daily News

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