Nick Gruber is trying out a new look.
Confidenti@l has learned that Calvin Klein’s headline-grabbing on/off boyfriend is remaking his bad-boy image with help from a spin doctor paid for by the famous designer.
Gruber is being advised by publicist Matt Rich, who previously worked for Klein and who helped remodel Stephen Baldwin’s image.
At the “Jobs” premiere at MoMA on Wednesday night, the 22-year-old model appeared like a deer caught in headlights as he tried to navigate his way down the red carpet.
“He seemed a little nervous doing the carpet,” says our insider. “He needed to be prompted by his publicist to look in the right direction and to make eye contact. It was obvious he’s green at this, and this was something he hadn’t done before.”
Rich made sure Gruber didn’t dish on too many details to reporters.
“It was pretty clear there were to be no personal questions. Nothing about Klein and nothing about fights in the Hamptons,” snipes the insider, referring to Gruber’s bloody dustup at East Hampton club Pink Elephant last month.
Gruber was advised to promote his social media ventures, which, like him, are a work in progress.
“With Twittering I’m still building it,” says Gruber who has a modest 171 Twitter followers. “I don’t understand it well, so I’m still trying to get to know Twitter. But I do have my own website, which is NickGruber.com. So that’s one thing I’m building up as well.” The site, which now links to a holding page, apparently is under construction.
The PR help isn’t all Klein’s given his ex. Last year the designer reportedly paid for Gruber’s $ 35,000-a-month rehab treatment in Arizona and flew him there on his private jet. Before that, Klein had paid two years advance rent on Gruber’s West Village apartment and covered pricey medical bills when he broke his finger skiing.
At least one Klein confidant, though, thinks the hired flack is out of Gruber’s league.
Gruber “seems too small for Rich,” we’re told. “He is not of the stature of his past clients. Why is he taking on this guy that Calvin has a clear association with?”
When asked about remaking Gruber’s image, Rich told us, “He’s behind it and it’s called growing up. I don’t talk about who pays me.”
A rep for Klein didn’t get back to us.
Fashion designer Calvin Klein is helping out his on/off beau with a little publicity coaching.
RICH SELECTION OF EMINEM HITS
The party was for Casio’s “Shock the World,” but it was party organizers who wound up with sticker shock.
Eminem entertained a VIP crowd with a one-hour set Wednesday to the tune of a $ 2 million payday. The Detroit-bred rapper performed a collection of greatest hits Wednesday night at the lower East Side’s Pier 36 for a VIP crowd that included Jessica Stam, Rosie Perez, Cynthia Rowley, Rebecca Minkoff and Tiki Barber.
While Eminem is said to be finishing up a new album, Wednesday’s crowd was entertained by past hits like “Stan,” “Dream On” and “Kill You.”
Also in attendance was “X Men” actor James Marsden, or, as Brooklyn Nets star Brook Lopez calls him, Paul. “Hey Paul! My watch is bigger than yours!” Lopez joked at a preconcert press conference touting the watch brand’s 30th anniversary. Marsden awkwardly humored the big man without correcting him as Lopez called him Paul several more times.
@NickiMinaj via Instagram
Nicki Minaj put out a new release on Instagram.
NICKI DOES DOUBLE EXPOSURE
Well, that’s one way to get a boyfriend. Nicki Minaj posted a topless photo of herself on Instagram on Wednesday for no apparent reason. Though her hair covers up the naughty bits, the 30-year-old rapper showed off just how super her “Starships” really are. Just last month, Minaj posted a photo of her behind in a pink thong in honor of “Thong Thursdays.”
Ron Antonelli/New York Daily News
Megyn Kelly is expected to get a key role in Fox News’ coverage of a Hillary Clinton campaign.
FOX EYES BATTLE ON THE HIL
Fox News Channel is gearing up to take down Hillary Clinton’s potential presidential run. In July, Fox News chief Roger Ailes announced anchor Megyn Kelly would move to a prime-time slot after returning from maternity leave. On Thursday, Confidenti@l learned that Fox brass want to move Kelly into Sean Hannity’s 9 p.m. slot because they believe a woman host at that hour could more effectively attack Clinton. Kelly has anchored the right-leaning news network’s afternoon program “America Live” since 2010.
Ashton Kutcher, as Steve Jobs in the trailer for ‘Jobs,’ met up with Karlie Kloss at an event for the film.
KUTCHER’S NO NUT ‘JOBS’
Guests at the Royalton Hotel’s after-party for “Jobs” did a double-take when the film’s star, Ashton Kutcher, stood in a back room chatting with model Karlie Kloss.
“He was so mellow and relaxed — he even let some fans snap a photo with him on their iPhones,” we’re told. Onlookers also joked that Kutcher and Kloss — both dark-haired six-feet-plus performers — looked like they might have been separated at birth.
FALLON’S FUN NEW PLAYER
With his new baby in one hand and a briefcase in the other, “Late Night” host Jimmy Fallon was either dropping his daughter off at a baby business conference or bringing little Winnie Fallon to work. Either way, daddy day care will surely be loads of fun with Fallon at the helm. Little Miss Fallon is just over 2 weeks old, and she’s already putting a smile on her proud pop’s face.
Alexandra Wyman/Getty Images
Elizabeth Banks says its time for people to find more meaningful projects than reality shows.
Elizabeth Banks may not be a genius, but she doesn’t want to live among idiots, either. “I’m a f—ing actress,” she says in the new Women’s Health magazine. “I’m not going to come up with the next heart transplant or solar energy battery. But I know those are important things, so I like to encourage young people who right now want to be on reality shows to educate themselves.”
Drake says he doesn’t know much about Amanda Bynes’ tweets … but they sound weird to him.
DRAKE’S NOT CRAZY ABOUT MAD TWEETS
Singer Drake has finally addressed troubled actress Amanda Bynes’ Twitter obsession with him. “I don’t even know who is doing that or what that’s about,” he told XXL magazine.
“If that is her, I guess it’s a little weird and disturbing.” Before recently undergoing psychological evaluations in California, Bynes had continually used her Twitter account to alternately praise and insult Drake. Her last tweet before going into treatment was a July 19 message that “drake is gorgeous.”
LILO REHAB FLING STIRS FOLKS’ DOUBT
Parents are always the last to know. If reports that Lindsay Lohan found love in rehab are true, it’s going to come as a surprise to her mom and dad. “It’s B.S.,” Michael Lohan tells Confidenti@l. “I know the whole story and that’s all it is — a story and a lie.” Lindsay’s mom Dina also called it a “fabrication.”
Lindsay’s been apartment hunting in SoHo since completing a 90-day rehab stint in Malibu last week.
ONE DIRECTION’S HULL OF A HOUSE
One Direction has rented one crazy house. The British boy band is said to have leased a six-floor, six-bedroom Bel Air Hills home, which was built to resemble the Titanic — water-filled deck included. The $ 27,000-a-week boat house is where the band will rest their heads while performing in Los Angeles through Saturday.
Rachel McAdams attends the ‘About Time’ premiere at Somerset House in London.
MCADAMS GETS ROYAL TREATMENT
Rachel McAdams channeled her inner Disney princess in a Roksanda Ilincic gown at the London premiere of “About Time.”