The first official video for Bob Dylan’s video ‘Like a Rolling STone’ features an interactive television screen with all the characters lip-synching the lyrics.
Nineteen-sixty-five, meet 2013. Bob Dylan‘s classic “Like a Rolling Stone” got a cutting-edge treatment for its first official music video.
The interactive video, designed by digital company Interlude, mimics the experience of surfing television. The clip begins playing the 1965 song, and encourages the viewer to flip through one of 16 “channels,” in which the hosts and actors are all lip-synching the lyrics to the song.
A financial anchor lip-synchs ‘Like a Rolling Stone’ in a new interactive video.
“No two people will engage with the video in the same way twice,” a press release for Bob Dylan’s website claimed.
A woman on a faux cooking channel in Bob Dylan’s new interactive for ‘Like a Rolling Stone.’
The video features several well-known television personalities, including Drew Carey and comedian Marc Maron, who participated in the project.
The only trace of Dylan himself is the channel that features a vintage performance of the beloved singer crooning the classic in the 1970s.