Lululemon founder Chip Wilson with wife Shannon on Bloomberg TV this week. Wilson addressed the brand’s recent sheer pants scandal, saying the pants just aren’t meant for every woman.
Lululemon founder Chip Wilson seems to the think the brand’s problem isn’t sheer yoga pants, but women who shouldn’t be wearing them in the first place.
“Quite frankly, some women’s bodies just don’t work for (the pants),” Wilson said this week on Bloomberg TV, eight months after the brand was forced to recall a line of see-through stretch pants.
“It’s really about the rubbing through the thighs, how much pressure is there over a period of time, and how much they use it,” he said about the faulty fabric, outraging customers once again. They turned to Facebook to shame the brand for “ridiculous excuses” and “refusal to acknowledge the problem.”
Boston Globe via Getty Images
A Lululemon store in Boston. The brand sells popular yoga clothes and gear.
While Wilson acknowledged the brand “made a mistake” in manufacturing, disgruntled customers weren’t satisfied.
“I will be taking my business, and my normal, women-sized thighs, elsewhere,” wrote Jessica Russell.
Another woman said she’s selling her Lululemon stock.
Colin McConnell/Toronto Star via Getty Images
A Lululemon store in Toronto. The brand has been accused of catering to skinny women.
Wilson and his wife Shannon, a former designer for the brand, were on Bloomberg TV to discuss a 60-second meditation practice they call Whil. They also answered questions about the hunt for a new CEO, saying the brand is taking time to find the right person.
In June, CEO Christine Day announced she’s leaving the company once a successor is named.
Lululemon did not respond to the Daily News’ request for comment.